E-commerce; The Case of Iceland Air and British Airways
Number of pages:
8
ABSTRACT:
This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.
FILE NAME:
File: TS14_TEicelandair.rtf
Send Me This Paper
Back to Papers